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As the Lunar New Year approaches, fashion brands worldwide are unveiling special collections to celebrate the Year of the Snake in 2025. These collaborations blend traditional symbolism with contemporary design, offering unique pieces that honour cultural heritage while appealing to modern aesthetics. Here are five notable fashion collaborations marking this festive season:
1. Burberry's Year of the Snake Capsule Collection
Burberry pays tribute to the Year of the Snake with a dedicated capsule collection grounded in red—a symbol of luck and prosperity. The collection introduces a seasonal iteration of the Burberry Check and a new 'B' snake logo, seamlessly integrating traditional elements with the brand's iconic designs. The campaign features actor and brand ambassador Zhang Jingyi, highlighting the synergy between heritage and modernity.
2. Gucci's Lunar New Year Campaign
Gucci celebrates the Year of the Snake with a campaign featuring global brand ambassadors Ni Ni and Xiao Zhan. The collection reflects the symbolic renewal associated with the snake, offering an ode to family and cherished traditions. Creative Director Sabato De Sarno infuses the collection with designs that honour familial bonds, blending traditional motifs with Gucci's contemporary flair.
3. Dior's Celestial Lunar New Year Capsule
Dior ushers in the Lunar New Year with a celestial-themed capsule collection crafted by Maria Grazia Chiuri. Drawing inspiration from Christian Dior's fascination with the stars, the collection features the captivating Dior Astral motif and nods to the zodiac animal of the year. The lineup includes T-shirts, Dway sandals, and the iconic Lady Dior bag, all adorned with playful yet sophisticated details.
4. Fendi's 'Fendi Eyes' Collection
Celebrating its centenary alongside the Lunar New Year, Fendi introduces the 'Fendi Eyes' capsule collection. This collection reimagines the brand's signature 'monster eye' design, first introduced in Spring/Summer 2014, with a festive and contemporary flair. Designed for both women and men, the collection blends playful creativity with Fendi's iconic DNA, offering bold and striking pieces for the festive season.
5. Arc'teryx's Limited Edition 'Year of the Wood Snake' Alpha SV Jacket
Outdoor apparel brand Arc'teryx marks the Lunar New Year with a limited edition 'Year of the Wood Snake' Alpha SV Jacket. This special edition jacket combines the brand's technical expertise with cultural celebration, featuring design elements inspired by the Wood Snake. The jacket offers both functionality and a nod to the Lunar New Year, appealing to outdoor enthusiasts looking for performance gear with a festive twist.