.png)
There’s a quiet genius in the way Francis Kurkdjian revisits his own work, not with nostalgia, but with purpose. APOM – an acronym for "A Part of Me" – is both a reflection and a reinvention, a testament to the Maison’s ethos of freedom and creative evolution. By synthesising the luminous sensuality of APOM pour femme with the elegant addictiveness of APOM pour homme, Kurkdjian has created a fragrance that feels like a rediscovered memory: familiar yet entirely new.
The Scent
At its heart, APOM carries the DNA of classic perfumery while standing resolutely in the present. Its aromatic ambery floral composition opens with the radiant clarity of neroli and lavender – bright, uplifting, and immediately enveloping. The heart reveals a delicate interplay between the honeyed richness of orange blossom and the sweet warmth of ylang-ylang, blending the floral and the sensual in perfect harmony.
The dry-down is where the fragrance becomes deeply intimate, with creamy vanilla and soft white musks creating a cocoon of comfort. APOM is a study in contrasts: luminous yet grounded, timeless yet modern. It lingers on the skin like a whispered secret, leaving a subtle but unforgettable trail.
"At my Maison, I have the freedom to revisit my own legacy," Kurkdjian explains in the press release. This freedom has allowed him to take what once was – a duality of feminine and masculine – and transform it into a singular, inclusive signature.
The Luxury of Time
In a world driven by immediacy, APOM embraces a more deliberate pace. Inspired by the artistic storytelling of vintage perfume films, Kurkdjian partnered with filmmaker Cyril Teste to craft a five-minute cinematic ode to the fragrance. The film eschews the fleeting nature of social media, instead inviting viewers to immerse themselves in the narrative of creation and craftsmanship.
"I wanted to break with convention. To enjoy the luxury of time," Kurkdjian reflects. This philosophy is mirrored in APOM itself – a fragrance that unfolds slowly, inviting discovery with each wear.
A Part of You, Left with Others
APOM is more than a scent; it’s a gesture. It’s the essence of connection, leaving behind an invisible part of yourself with everyone you meet. Whether worn for a quiet evening of introspection or a grand soirée, APOM adapts effortlessly, its intimate warmth bridging the gap between moments and memories.
Available in 35ml (HK$1,100), 70ml (HK$1,780), and 200ml (HK$3,500) formats, APOM is as versatile as it is timeless. It’s not just a fragrance—it’s an olfactory expression of identity, a poetic signature that lingers long after you’ve left the room.
Comments